In one of my blogs, I had used a statement by Mukesh Ambani, “Data is New Oil” My friend Ajit suggested that I elaborate on the statement. So here we go!
We have been using oil and Petroleum products, extensively during last century! Initially, the approach taken by westerners was flamboyant! They went to the desert land of Arabs and extracted oil at a decent profit. In early 70’s in the last century, Arabs realized that they were sitting on a goldmine and rest as they say is history! From desert kingdoms, where the countries were mainly run by expats, these countries have become rich countries and are sitting on a mountain of money! This was all due to correct commercial exploitation of Oil as a resource and later squeezing non-oil producing countries!
Current century is the century of data as we have already started observing. A lot many things happen digitally and there is tremendous amount of data that is getting generated and obviously being stored somewhere! The country, the businesses which will harness the power of data, already available, will become leaders in their own field. How to exploit this data? For doing any digital transaction, authentication is mandatory. We started with passwords, spoken word and so on for authentication. Indian government had a foresight to start creating a database of people in India and issuing digital identity to people called Aadhar. Aadhar has Unique identification which is biometric. This is THE ultimate method of authentication. Aadhar UID is the largest such data of population with authenticated identities in the world.
Due to this authentication method, many things can be done digitally. First and foremost, what Aadhar has achieved is to bring large number of poor people in India into formal system; this allowed these people to open zero balance bank accounts, to start with. Large number of populace has been outside the formal system all along, because of non-inclusion! Non-inclusion was because these people did not have any formal identity! The inclusion will increase GDP as transactions made by these people will get added in the formal system. The same poor people, get subsidies from the government. There has been extremely high leakage of subsidy as this money did not reach the right people. In the system when black money gets generated, it goes out of circulation and formal economy gets affected. With Aadhar, subsidies go directly to people’s bank accounts.
These are some of the effects of large amount of authenticated data being available. There are more advantages of authenticated data. During GST returns filing, it is mandatory to share that month’s sales figures with authorities. Now government will link this data from GST returns to Income Tax returns filed. Naturally, the values must match. If they don’t, the tax evaders can be easily trapped. This change will happen because of linked data. According to some estimates India’s GDP is much higher than what is seen on paper; this is because cash or black money transactions remain outside the formal system. Black money is the money on which income tax is not paid. When all transactions happening in India become above board, real GDP figures will be known. Data is the way for that! GST data will be huge data but putting it to proper use is going to be the key to success. Initially people required PAN cards for some financial transactions but there was no real authentication done while issuing them. With the result that people had several PAN cards making it easy to cheat. With Aadhar linking of PAN cards, each person can have only one PAN card. Power of authenticated data!
What is being linked to Aadhar? Bank accounts & FD’s, LIC and other policies, Mutual fund investments, Cell phones and many more things. These instruments are used by all people irrespective of their status whether they have black money or tax paid money. Authorities can link all this data from huge data bank and link it with Income Tax data base. I need not elaborate what will happen as the result of this linking.
Ambani’s cell phone company Jio has sizable data of their subscribers. Subscribers are registered using Aadhar card. Jio has plans to compete with Amazons of the world with a different business model. It is said that not even 10% of population buy their stuff on the net! Jio will provide discount coupons to the subscribers for local shops, within their cities and preferably in the vicinity. These subscribers will go to the shops using their cell phones & linked coupons will buy things they want and pay the vendor. These vendors will be local grocers, fruit wallas and will compete with Amazons through Jio. The vendors phones and customers phones are linked via Aadhar to handle the payment part.
Another business process that is being tested in China which can be adopted with or without modification in India. Someone wants to buy stuff from a vending machine. After items are selected, the person gives iris scan. This scan is linked to Aadhar card to Credit Cards (if they survive technology onslaught) or bank account. Payment is done using iris scan. Can it get easier? Just imagine that your Iris scan is going to be your credit/debit card, online banking and wallet all rolled in one!
Already there are apps like True Caller! If you have True Caller installed on you cell, any unidentified call received is checked by the app on huge data, thereby displaying you the name of the person calling you!
Another large data that is captured these days is the data from cars. Cars these days have a lot of censors to track and send the data to servers. Such sensors are now functional on normal cars like VW Golf also! High end cars are even more data hogging. What do we do with this data? I will give a couple of examples. Vehicles performance like engine performance, oil levels are captured. In case of some issues in the car, diagnostics is done quickly as data is always available. In VW Golf, if you get flat tyre, and someone else is using your car; your registered cell phone will receive a text message “Your front right side tyre shows reduced air pressure”! There are lot of such messages received when something goes wrong with the car. Driverless cars and EV’s are next in line. They will all capture very large data from all cars. How this data will help? Diagnostics, design improvement, performance fine tuning. Important thing is nobody must go and capture data!
I feel that, in India, data is going to help reduce corruption and black money due to Aadhar linkage. Data has already brought large number poor people in the formal financial system. Data will give true picture to the planners of the nations. All this will allow the nation and thereby people to prosper. The correctly authenticating data is the way to go forward. Looks like iris scan is the proverbial golden wand to do it! On the technical side data will allow new business processes to evolve; some of which don’t even exist today. Speed of doing research and analysis will become fast. New products, new methods, new medicines will get evolved much faster. All the speed and accuracy due to authentic data will be a real boon to human race!