Roti, Kapda Aur Makan! Food, Clothing and Shelter are three basic things we need in our life. But there is one more important thing that needs to be added to list, Trust! You will now add WhatsApp, FB and Internet to the list but then these are not basic things. Trust means a firm belief in the reliability, truth, ability, or strength of someone or something.
It is equally applicable to personal relations and in business. We put our firm foot forward without any doubt if there is trust in the relationship. Trust is a central part of all human relationships, including romantic partnerships, family life, business operations, politics, and medical practices. For example, if you don’t trust your doctor or psychotherapist, it is much harder to benefit from professional advice. In politics, a government falls when no-trust motion is passed against it.
Trust is a set of behaviours, such as acting in ways that depend on another or is a belief in the probability that a person will behave in specific ways. Trust is a general mental attitude towards a proposition that someone is dependable and is a feeling of confidence and security that our partner cares.
Behaviours and verbal expressions are certainly evidence for trust, for example when someone treats you well and says beautiful things to you, but these behaviours are merely evidence for the internal mental state of trust that causes them, not the trust itself. Trusting people may involve trying to guess how they will behave, but people usually trust others without any understanding of probability or any precise predictions about their behaviours. Trust is an abstract feeling like love. But, it is challenging to define trust, but humans do it by gut feeling.
Our first and topmost gut feeling gives us the confidence to accept our mother’s trust. A child blindly believes in whatever the mother does and commands. From babyhood, we trust the mother. It probably has to do with being in her womb for nine months. During that phase, the mother and the child have an interdependent physical system, but still, they are one. The child does ALL its activity in the safety of the safe atmosphere of the womb! In that period, humans get the training of learning to trust.
The same trust is what drives our life; we expect and hope to have a similar level of trust from others in both personal and business matters. Some people and companies achieve it, but many don’t. The reason could be that maybe we expect too much from organisations. But I will share some stories which suggest how I handled them.
Years back, I had bought a couple of dongles. I found that they did not perform to my expectations. Hence, I closed my account with them by paying cash to avoid any discrepancy about final payment. I kept on receiving their bills for the next three months. Then a bouncer came to my office for the unpaid bills; I showed him the details and told him that next time he comes, I would call the police. Eight months later, I got an invitation for tea at their regular customer meet where a well–known lawyer was to explain intricacies about bills. They threatened discretely in the end that they will sue me if I did not turn up. Two years later, I got a phone from a cell phone by a lady who claimed that she was talking from Delhi. After using choicest bad words, she threatened that the company would sue me in Delhi and a lot of my time and money will be wasted etc. When I counter threatened her with a police complaint, there were no calls again. The amount involved was Rs 785/. I am told that when such follow up is done 80% of the people pay the money out of fear. It is an extortion racket run by these companies. Will I ever trust such companies or their group companies?
I have been using Honda cars for sometimes. Very rarely, I have had any problem with these cars. Whenever I had any technical or commercial issues, responses from their dealers and the company would be swift and resolved the problem. That has ended in my trusting Honda totally.
Companies make mistakes in their responses, in their products and customer relationship. But many come out of them quite well, though some of them are still controversial. Take the case of Uber. It has many many issues with customer relationships, but somehow, they overcome them. But the product they have provided is such that it has given us comfort that a taxi will be available when we want it.
I had hired an Uber taxi sometime back, and the driver turned out to be nasty. The trip never began, and the driver ended up telling me to cancel the trip. I did it, and during cancellation, I wrote about the incident. By the time I came home using the lift, (elevator) I had got a phone call from Uber. Their customer care called me to say sorry and to find out the details. Phone calls continued for three days, and I got calls from different levels. They informed me of what action they had taken against the driver — Uber way of getting the trust back.
Trust is rarely absolute but somewhat is restricted to particular cases: a wife may trust her husband to pick up the groceries but not to buy a party dress for their daughter. Such decisions are based on previous experiences, knowledge about husbands capabilities and interests in doing something girly!
Wife’s trust in the husband is not just an estimate of the probability that he will pick up the groceries but also a positive feeling toward husband in this respect. Her gut feeling tells her that he will be able to buy the groceries correctly, but she may not be sure about his buying the right dress. She may feel that he is not reliable enough to do such a chore! Trust is the highest when the previous history, the gut feeling, and persons’ interests match.
Talking of trust in business, Facebook has made a significant blunder by sharing user data with Cambridge Analytica. At the same time, they have shared data with Microsoft, Netflix, Yahoo and Amazon. Google is already capturing many of the activities we do without informing us. Boeing has made a blunder by not sharing the details about the problems in the model 737 Max. They had this information with them for more than two years before two major accidents took place. It has created a distrust about them. On the commercial side, they have already spent the US $ 5 billion due to this episode. It will be tough for them to gain customer trust again.
Building trust isn’t glamorous or easy. And at times it involves making complex decisions and difficult trade-offs. Trust is less fragile than we think. Companies can be trusted in some ways but not others and still succeed. Trust can also be rebuilt.
Trust is never objective, but it is subjective. People do not suddenly stop believing in others or companies. When the specific reason for the loss of trust is removed or corrected, trust can be restored. But there is only one relationship between the mother and the child where distrust never gets created, at least from the mother’s side! Conserve your most expensive asset, the Trust!
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